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Exchange | Blog (8)

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Instagram for banks: How to build a following

Is Instagram right for your bank? Millennials and Gen Z rank it as the most relevant social media platform. Here are some tips to build engagement.

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Boomers, Gen X, Gen Y, Gen Z, and Gen A explained

What separates Generation X from Y. How about Gen Z and Gen A? Who are the Millennials? They’re in vastly different phases of their financial life.

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Get your marketing noticed (and drive loans) with ...

Futureproof your financial institution by investing in seasonal marketing now. It's a great opportunity to create an emotional connection with consumers.

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How to improve your SEO with a digital marketing ...

Why is digital marketing important for community financial institutions? It helps obtain and increase vital on-page ranking signals that are key to SEO.

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Consumers’ POV on where they bank

Gen Z and Millennials defy expectations for what makes a primary financial institution (PFI). If you want their loyalty, you need to be aware of who else is competing for their attention.

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Life after COVID: 4 possibilities and 5 tactics every ...

In the post-COVID economy, the only way to thrive is to work on strategies that will have positive impacts now and create options in an uncertain future.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.