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Perfect the offer: Go to market in a way that drives ...

Offering a high-yield checking or savings product doesn’t guarantee success. You still need to perfect the offer by creating compelling campaigns, advertising in the right places, and equipping every employee to sell your products.

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Change the math: grow deposits at a lower cost of ...

Addressing today’s liquidity crisis requires creating long-term deposits, lowering funding costs, and developing deeper relationships that drive income with account holders. High-yield checking changes the math and creates a winning strategy in the battle for liquidity.

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Do you have Phantom Growth? Here are 9 ways to tell.

Many institutions have relied on high-yield CDs, borrowings, and standard money market accounts to grow deposits. This approach may bring in consumer dollars, it creates what’s known as Phantom Growth. This article provides warning signs that are commonly seen in institutions experiencing Phantom Growth.

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Growing real deposits: A candid Q&A with Kasasa CEO ...

Kasasa CEO Gabe Krajicek shares insights about the current situation for community financial institutions — their challenges, the importance of distinguishing between real growth and transient gains, and how strategic products and marketing support can drive long-term relationship-based growth.

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Local banks and credit unions are poised to win 2024.

Deposits are the most scarce they’ve been in over a decade, and major brands and fintechs continue to enter the game. Winning under these conditions is admittedly tough. But smart local banks and credit unions have incredible conditions to win in 2024 if they leverage their strengths.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.