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If this funding gap crisis has taught us anything, it’s how quickly the cost of bringing in deposits can rise, how out of balance it can get, and how that can affect profitability. Relying on cost of funds data will cause you to overlook a massive revenue stream that comes with reward checking accounts.

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Want to learn how to make a profit off of high-interest checking? It’s easier than it sounds.

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The urgent need for liquidity has many community financial institutions offering high-yield CDs in an effort to bring in those needed deposits. A deeper look at these CDs reveals tremendous balance sheet implications and hidden costs. 

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Growing low-cost core deposits is a must to survive. Take a closer look at the advantages of high-yield reward checking accounts.

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The urgent need for liquidity has many community financial institutions offering high-yield CDs in an effort to bring in those needed deposits. A deeper look at these CDs reveals tremendous balance sheet implications and hidden costs. 

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The popularity of streaming platforms along with the meteoric rise of social media influencers has dramatically changed the marketing game. If you want to reach consumers these days, you need to understand their implications.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.