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Exchange | Marketing Insights

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12 marketing trends that really matter in 2024.

Kasasa's marketing experts have identified the developments worth your institution’s time. Here are the top marketing trends to follow in 2024.

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Consumers are changing their media habits. Are you?

The popularity of streaming platforms along with the meteoric rise of social media influencers has dramatically changed the marketing game. If you want to reach consumers these days, you need to understand their implications.

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How SMS marketing is revolutionizing customer ...

Customers expect faster, simpler, more efficient ways to communicate with businesses. Text messaging is an important tool to promote customer engagement.

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Are you over-emailing your consumers?

The key to email marketing is segmentation, which allows you to avoid annoying your consumers via email. Here's what segmentation really means.

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4 ways marketing will look different in 2022

Four changes in the marketing world will make 2022 a year for strategic adaptation. Here’s what banks & credit unions need to know.

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Personalization — the key to the future of banking

Banks and credit unions can and should provide seamless, meaningful digital consumer experiences. This begins with the introduction of personalization.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.