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Exchange | Marketing Insights

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Perfect the offer: Go to market in a way that drives ...

Offering a high-yield checking or savings product doesn’t guarantee success. You still need to perfect the offer by creating compelling campaigns, advertising in the right places, and equipping every employee to sell your products.

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12 marketing trends that really matter in 2024.

Kasasa's marketing experts have identified the developments worth your institution’s time. Here are the top marketing trends to follow in 2024.

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Consumers are changing their media habits. Are you?

The popularity of streaming platforms along with the meteoric rise of social media influencers has dramatically changed the marketing game. If you want to reach consumers these days, you need to understand their implications.

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How SMS marketing is revolutionizing customer ...

Customers expect faster, simpler, more efficient ways to communicate with businesses. Text messaging is an important tool to promote customer engagement.

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Are you over-emailing your consumers?

The key to email marketing is segmentation, which allows you to avoid annoying your consumers via email. Here's what segmentation really means.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.