Younger Consumers

Impress younger consumers and keep them engaged.  

Millennials and Gen Z are more likely to bank with multiple financial organizations — including big tech and neobanks.1 They want accounts with low fees and cash rewards that can be opened on mobile devices. You can be their primary financial institution.

1BAI Banking Outlook Special Report: The Top Banking Trends and Challenges for 2022

Get younger account holders with Kasasa.

Get younger account holders with Kasasa.

13

years younger than traditional checking accounts2

63%

more debit card transactions than non-Kasasa accounts2

38%

more ACH transactions than non-Kasasa accounts2

2.3X

more likely to use e-statements than non-Kasasa accounts2

2Kasasa Analytics, 2022

Proven success formula.

Kasasa is more than a suite of innovative products. Over 20 years, we’ve identified the precise formula for measurable success.

Give consumers what they want.

KASASA REWARD ACCOUNTS

Summary:

Kasasa checking and savings accounts offer rewards people love. Get the best product designs to meet your specific goals.

Benefits:
  • Grow low-cost, core deposits.
  • Appeal to younger consumers.
  • Drive non-interest income.
Get noticed with tested marketing.

OPTIMIZED MARKETING

Summary:

Meet younger consumers where they are with multi-channel marketing programs — tailored to your institution and market.

Benefits:
  • Raise awareness of your brand.
  • Attract new consumers.
  • Cross-sell to account holders.
Make a great first impression.

FIRSTBRANCH® WEBSITES

Summary:

Younger consumers have high expectations for online experiences. We stay on top of the latest web design trends and best practices.

Benefits:
  • Increase your search ranking.
  • Reach users on any device.
  • Win over younger consumers.
Offer mobile account opening.

INMO® DIGITAL ONBOARDING

Summary:

Make it easy for people to open and fund accounts on any device with applications that can be completed in minutes.

Benefits:
  • Open more deposit accounts. 
  • Meet consumers where they are.
  • Create operational efficiencies.