Younger Consumers

Drive deposits from younger, more profitable consumers.

Millennials and Gen Z are more likely to bank with multiple financial organizations — including big tech and neobanks.¹ They want accounts with low fees and cash rewards that can be opened on mobile devices. There’s a proven way to protect your margins, become their primary institution, and win their loyalty for life.

¹BAI Banking Outlook Special Report: The Top Banking Trends and Challenges for 2022

Deepen engagement with the next generation of consumers.

years younger than traditional checking accounts²

62%

more debit card transactions than non-Kasasa accounts²

2.3X

more likely to use e-statements than non-Kasasa accounts²

²Kasasa Analytics, 2022

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Real growth with a new approach.

Kasasa is more than a suite of innovative products. Over 20 years, we’ve identified the precise formula for measurable, long-term success.

Gain consumers for life.

KASASA REWARD ACCOUNTS

Summary:

Kasasa checking and savings accounts offer rewards people love. Get the best product designs to meet your specific goals.

Benefits:

Grow low-cost, core deposits.
Drive non-interest income.
Attract more engaged consumers.

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Marketing that works, with less work.

OPTIMIZED MARKETING

Summary:

Create compelling campaigns tailored to consumers in your market with proven multi-channel marketing programs using best practices.

Benefits:

Raise awareness of your brand.
Attract younger consumers.
Cross-sell to account holders.

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Make a great first impression.

FIRSTBRANCH^® WEBSITES

Summary:

Younger consumers have high expectations for online experiences. We stay on top of the latest web design trends and best practices. FIRSTBranch is your primary online conversion point.

Benefits:

Increase your search ranking.
Win over younger consumers.
56% lower cost for account acquisition.

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Offer mobile account opening.

INMO^® DIGITAL ONBOARDING

Summary:

Make it easy for people to open and fund accounts on any device with applications that can be completed in minutes. Includes Leads Manager, which helps your team follow up on every lead.

Benefits:

Open more deposit accounts.
Meet consumers where they are.
26% increase in application completion.

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Explore resources for younger consumers.

Helpful tools and expert insights.

A new approach that drives real growth

Drive deposits from younger, more profitable consumers.

Deepen engagement with the next generation of consumers.

Deepen engagement with the next generation of consumers.