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Growing real deposits: A candid Q&A with Kasasa CEO ...

Kasasa CEO Gabe Krajicek shares insights about the current situation for community financial institutions — their challenges, the importance of distinguishing between real growth and transient gains, and how strategic products and marketing support can drive long-term relationship-based growth.

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Local banks and credit unions are poised to win 2024.

Deposits are the most scarce they’ve been in over a decade, and major brands and fintechs continue to enter the game. Winning under these conditions is admittedly tough. But smart local banks and credit unions have incredible conditions to win in 2024 if they leverage their strengths.

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Beyond Phantom Growth: Building Real Relationships

Kasasa CEO Gabe Krajicek sits down with Financial Brand’s Jim Marous to discuss real growth strategies for institutions as they navigate today’s financial landscape.

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Are your incoming funds creating real growth?

In the midst of an epic funding gap crisis, growing low-cost core deposits is a must to survive. Taking a closer look at the advantages of high-yield checking accounts — and their unique COF discount — could be a key strategy to creating real growth in your deposit portfolio. 

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Deposit strategies that win.

Growing low-cost deposits is a must to survive. Traditional funding strategies like CDs aren’t working, but there are other options that can help community financial institutions thrive in this financial environment.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.