Podcast: Acheiving sustainable deposit growth.

Posted By Kasasa | August 20, 2024

Kasasa Chief Growth Officer, Alisha Crafton joins America's Credit Unions podcast to discuss a sustainable approach to growing deposits. A major component of that is using high-yield accounts to boost liquidity. In the podcast, the discussion will center around Kasasa's use of data and analytics, industry trends, the concept of "phantom growth", deposit growth strategies and so much more. Dive in below.

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Get real growth with high-yield deposits.

Many banks and credit unions offer 0% free checking and use CDs to drive deposits. But what if you turned that approach on its head and used high-yield checking accounts to drive deposits?

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How to manage surprises that may disrupt your balance sheet.

There’s one simple fact of life in the financial industry — there will be surprises. The trick is to be able to manage those surprises. That starts with regular analysis, which allows you to make decisions and tweak products based on fact rather than gut feeling.

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Change the math: grow deposits at a lower cost of funds.

Addressing today’s liquidity crisis requires creating long-term deposits, lowering funding costs, and developing deeper relationships that drive income with account holders. High-yield checking changes the math and creates a winning strategy in the battle for liquidity.

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What’s Kasasa?

Kasasa^® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs^™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.