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Exchange | Primary Financial Institution (7)

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Kasasa CEO Testifies Before U.S. Congress

BancVue CEO Gabe Krajicek testified before U.S. Congress today on a hearing examining technology uses in financial literacy efforts. Gabe used the opportunity to champion community banks and credit unions in front of this critical government audience.

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Branch Location, Location, Location

You aren't alone if you're confused about how to proceed with your branch location strategy. Half of the industry is screaming branches are dead.

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3 Guidelines to Grabbing Consumers' Attention | Chip ...

Competition for consumers' attention is fierce, which is why we sat down with Chip Conley to understand his three guidelines and how they apply to banking.

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Consumers Want Rewards, Not Fees.

A recent study of consumers found a clear pattern in shopping criteria when it came to financial products. 93% of consumers reported that few or no fees is important.

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The Looming Generation Crisis

Accounts are not equal. Older generations typically hold a disproportionate amount of an institution's funds. You must attract accounts more aggressively.

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Who uses Kasasa? The Breakdown by Age.

Consumers look for different rewards depending on their life stage. We looked at hundreds of accounts to determine what attracts each age group.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.