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Exchange | Primary Financial Institution (7)

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Consumer-centric Retail Strategy: The Secret to More ...

The way consumers interact and engage with financial institutions continues to evolve. A consumer-centric retail strategy is a highly effective means of delivering what account holders are looking for.

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Is Your Financial Institution Above Average?

In early October, we launched our new online survey forum, the Kasasa Expert Exchange, and now we’re excited to share some of our insights. Here’s what we learned.

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Kasasa CEO Testifies Before U.S. Congress

BancVue CEO Gabe Krajicek testified before U.S. Congress today on a hearing examining technology uses in financial literacy efforts. Gabe used the opportunity to champion community banks and credit unions in front of this critical government audience.

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Branch Location, Location, Location

You aren't alone if you're confused about how to proceed with your branch location strategy. Half of the industry is screaming branches are dead.

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3 Guidelines to Grabbing Consumers' Attention | Chip ...

Competition for consumers' attention is fierce, which is why we sat down with Chip Conley to understand his three guidelines and how they apply to banking.

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Consumers Want Rewards, Not Fees.

A recent study of consumers found a clear pattern in shopping criteria when it came to financial products. 93% of consumers reported that few or no fees is important.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.