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Gen Z is here. Get to know them better.

Generation Z is already a force to be reckoned with. They account for 25% of the population and are financially savvy. Your community financial institution can win their business with the right approach.

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State of the industry: Putting the river of deposits ...

Community financial institutions need fresh channels for growth. Consumers are holding back from spending. It could all change quickly if conditions are right.

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Instagram for banks: How to build a following

Is Instagram right for your bank? Millennials and Gen Z rank it as the most relevant social media platform. Here are some tips to build engagement.

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Boomers, Gen X, Gen Y, Gen Z, and Gen A explained

What separates Generation X from Y. How about Gen Z and Gen A? Who are the Millennials? They’re in vastly different phases of their financial life.

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Get your marketing noticed (and drive loans) with ...

Futureproof your financial institution by investing in seasonal marketing now. It's a great opportunity to create an emotional connection with consumers.

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How to improve your SEO with a digital marketing ...

Why is digital marketing important for community financial institutions? It helps obtain and increase vital on-page ranking signals that are key to SEO.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.