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Banking beliefs — myths or reality?

Making smart decisions is imperative right now, and there are some oft-heard beliefs going around that we think need to be explored deeper.

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Consumers’ POV on where they bank

Gen Z and Millennials defy expectations for what makes a primary financial institution (PFI). If you want their loyalty, you need to be aware of who else is competing for their attention.

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Is your website turning people away?

Supercharge your online account opening experience. Take a look at your website to see where you stand compared to digital experience best practices.

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The economic waves of 2020: Here's how financial ...

The industry is swimming through a sea of stimulus. How have financial institutions and consumers responded to the economic waves of 2020? We'll show you.

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The game is changing. Are your lending strategies?

The lending landscape has changed with FinTechs originating half of all loans. How do community banks and credit unions keep up? With these strategies.

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Measuring marketing success on a limited budget

Marketers know how to sell the value of products but not of their own marketing. Here's how community banks and credit unions should analyze ROI.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.