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Exchange | Marketing Insights (22)

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5 Keys of Consumer-centric Marketing

Consumer-centric marketing can be a departure from traditional product marketing strategies. How can your bank or credit union make the transition?

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A Tale Of Two (Very Different) Cities

Neighboring cities can have very different demographics. Here is how to build a data driven content strategy that reflects these differences.

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Creating social images as a non-designer

It’s rare for a financial institution to have an in-house designer with enough bandwidth to create social media images. Discover 4 tools that can boost your image game.

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You’ve Always Underestimated The Median

Big Data is overwhelming, so we try to package up our insights into one, nice, simple number. Typically, this is the average. But this might lead you astray when trying to derive actionable insight.

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What's In A Name? New Study Reveals Truth

A recent study reveals enlightening attitudes toward banking that don’t seem to connect to the realities on the ground. For example, Americans are overwhelmingly bitter toward megabanks.

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Why Bots are Better at Marketing than You

Marketing automation can sound cold and impersonal, but when used properly it allows banks and credit unions to provide superior service and marketing.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.