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    How each generation handles their finances 

    Learn more about how each generation interacts with their finances and their financial institutions — and how you can expand your relationship with them.

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    How to justify more marketing budget

    Methods and metrics to tie marketing efforts to account holders and win over your executive stakeholders. But what else can you do?

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    Gen Z is here. Get to know them better.

    Generation Z is already a force to be reckoned with. They account for 25% of the population and are financially savvy. Your community financial institution can win their business with the right approach.

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    Banking beliefs — myths or reality?

    Making smart decisions is imperative right now, and there are some oft-heard beliefs going around that we think need to be explored deeper.

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    Are borrowers MIA?

    Borrowers may not be going into branches right now, but they haven’t disappeared. See where they are — and how you can reach them.

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    What makes marketing?

    Like an engine, marketing is made up of a lot of moving parts. Look under the hood to see what makes great marketing.

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    What’s Kasasa?

    Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

    By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.