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Exchange | Blog (42)

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Making Sense Of The Consumer Journey In A Digital World

The way we shop has changed dramatically. In order to spend your marketing dollars effectively, you must understand the new consumer journey.

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How To Make Sure Your Marketing Reaches Consumers

The increase in competition is not due to the number of financial institutions but rather changes in consumer behavior.

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David vs. Goliath: Kasasa's Battles Against Industry ...

America’s financial landscape is dominated by some behemoths, but our country is remarkable in the strength and number of community banks and credit unions.

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Google’s Mobile Ranking Changes Could Bump Your ...

Google's changes to check for mobile versions of websites could bump your institution's website from the first page, costing you hundreds of visitors.

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5 Keys of Consumer-centric Marketing

Consumer-centric marketing can be a departure from traditional product marketing strategies. How can your bank or credit union make the transition?

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Banking as a Platform: What You Should Know about This ...

The rise of banking as a platform is giving community financial institutions an opportunity to leverage technology better than the big banks.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.