David vs. Goliath: Kasasa's Battles Against Industry Heavyweights
David vs. Goliath: Kasasa's Battles Against Industry Heavyweights

David vs. Goliath: Kasasa's Battles Against Industry Heavyweights

America’s financial landscape is dominated by some behemoths: JPMorgan Chase, Bank of America, and Wells Fargo — you could be forgiven for thinking that going after their market share is a fool’s errand. In reality, our country is remarkable in the strength and number of community banks and credit unions — a force to be reckoned with.

And rallying these institutions behind a common cause is exactly what Kasasa CEO Gabe Krajicek has set out to do. In fact, he was recently the featured guest of the “For You Leaders” podcast, where he shared openly with podcast hosts Kirk Dando and Chip Hanna.

We’ve edited a transcript of the episode into three parts, wherein you’ll learn about the challenges, mistakes, and strategy that have led Kasasa to represent the sixth largest branch network (if all its constituent institutions were counted together) in America.

Part One: Becoming a household name: Fight for what you believe

Although the opportunity has always been clearly defined, Kasasa’s strategy for capitalizing on it hasn’t. Once Gabe was able to focus the company’s efforts behind a single vision, sales began growing by leaps and bounds. But the decision to simplify wasn’t an easy one.

Part Two: Why believing in a better outcome makes all the difference

Doubling down on your beliefs can be a scary proposition, especially if it means risking existing income. Ultimately it required a leap of faith, but Gabe’s convictions helped to unify the company and deliver much better results for its clients.

Part Three: When challenging the status quo pays off big for everyone

Gabe breaks down the extensive consumer research behind some of Kasasa’s most important decisions. This reliance on research and analytics helps Kasasa stay ahead of the curve and equip community financial institutions with the tools they need to stay profitable in the face of uncertainty.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.