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Becoming A Household Name

Appearing as a guest on the “For You Leaders” podcast, Kasasa CEO Gabe Krajicek talked about battling the Goliaths of the banking world.

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What's In A Name? New Study Reveals Truth

A recent study reveals enlightening attitudes toward banking that don’t seem to connect to the realities on the ground. For example, Americans are overwhelmingly bitter toward megabanks.

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How Banks & Credit Unions Can Combat FinTech Firms in ...

How can community banks and credit unions compete with the funding and innovation of FinTech firms? Here are the questions you should ask.

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Why Bots are Better at Marketing than You

Marketing automation can sound cold and impersonal, but when used properly it allows banks and credit unions to provide superior service and marketing.

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Can You Change A Consumer's Financial Behaviors?

There are conflicting opinions about the most effective way to motivate someone to change their behavior. Our research reveals an effective method.

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A Bank Marketer's Dictionary Of Digital Marketing ...

The mountain of digital marketing metrics can become overwhelming very quickly. This dictionary will let you know which ones should matter most and what they mean.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.