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Exchange | Keith Brannan (3)
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What Financial Institutions Can Learn From Other ...

"How can you know my market when you don’t live here?” The truth is that you don’t have to live in a certain market to predict how consumers who live there will engage businesses.

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Can You Pass The Millennial Graduate Test?

Across all industries, the hot question is this: How do businesses attract and retain millennials—the largest generation in American history by a landslide?

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How To Make Sure Your Marketing Reaches Consumers

The increase in competition is not due to the number of financial institutions but rather changes in consumer behavior.

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What's In A Name? New Study Reveals Truth

A recent study reveals enlightening attitudes toward banking that don’t seem to connect to the realities on the ground. For example, Americans are overwhelmingly bitter toward megabanks.

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Direct mail: Old-fashioned? Maybe. Effective? ...

Despite the billions of dollars being spent on digital marketing, direct mail can return some of the best ROI. Here a some common mistakes marketers make.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.