Lifecycle Marketing | Kasasa

Anticipate account holders' needs to drive loyalty and performance.

Connect with account holders and strengthen relationships by sending the right messages at the right time with our Lifecycle Marketing Program. We analyze consumer data to identify behaviors, upcoming events, and likely future purchases within your existing consumer base. Our advanced analytics and marketing programs work to identify opportunities and send just the right offer — hands-free marketing automation at its best. 

Your marketing is "always on."

Keep engagement high while making communication feel personal. Our "always-on" programs deliver the right message at the right time while requiring virtually no work from your team.

Kasasa Lifecycle Marketing program helps you achieve three goals:


Retention and loyalty

Send a welcome message and wish account holders happy birthday and anniversary.


Product adoption

Encourage debit card usage and e-statement signup.



Easily promote reward accounts or Kasasa Loans™.

The Kasasa Lifecycle Marketing program includes:

  • Behavioral triggers and propensity modeling
    Our trigger-based marketing responds to real-world activity without needing any additional effort from your team, while our buyer propensity models anticipate the needs of existing consumers and deliver the newest, best possible offers.
  • Always-on engagement marketing
    Deepen your share-of-wallet with our always-on programs that deliver the right messages at the right time and require virtually no work from your team.
  • Pre-built creative and compliance
    Get consumer-tested creative pre-built for every channel. Plus, our RegGen compliance tool generates account holder disclosures and disclaimer language for every asset.
  • Reporting and optimization
    Access consolidated marketing reports to get a strategic view of how your marketing is performing. We leverage results from hundreds of ongoing programs to optimize our models at every opportunity.

* 2018 Accenture Personalization Pulse Check Survey.