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Exchange | Blog (22)

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Are You Marketing With CSR? The Power of Corporate ...

In marketing, doing communal good is called corporate social responsibility (CSR). Distinguish your community financial institution brand with CSR.

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How Fees Destroy Consumer Trust & What You Can Do ...

Fees are a common penalty for consumers, but by charging them you put yourself in direct opposition with your consumer's goals.

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The Secret To Attracting More Millennials

It’s critical that you offer rewarding products and convenient service that Millennials want. More than 75% of Millennials want to conduct some of their bank business in person, but if they miss out out on the conveniences offered by megabanks, you won’t earn their loyalty.

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How Banks Should Use Social Media For Lead Gen

Do you use social media for lead gen? Used properly, it can help you achieve goals at any stage of the marketing funnel

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WSJ: Megabank CEO Pay Not Tied To Performance

In the Captain Obvious category this week is The Wall Street Journal article, “CEO Pay: Bank Size Trumps Results.” Research has proven what everyone already knew, “size has been the key driver of bank executive compensation."

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You Don’t Have To Ignore Gen X To Attract Millennials

It’s not breaking news that technology is changing the way people bank. And while we know that Millennials are seeking rewards and top-notch products, new research shows that their older counterparts are also seeking that experience.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.