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blog

Are you over-emailing your consumers?

The key to email marketing is segmentation, which allows you to avoid annoying your consumers via email. Here's what segmentation really means.

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blog

Don’t surrender retail banking to fintechs and ...

If community financial institutions want to compete, they'll need to reconsider their stance on retail deposits and start playing the long game.

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blog

The age of post-hybrid banking is here. Are you ready?

The transition to digital banking is in full swing. Some fintechs are helping community financial institutions; others are trying to replace them. Kasasa has a plan to help.

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blog

4 ways marketing will look different in 2022

Four changes in the marketing world will make 2022 a year for strategic adaptation. Here’s what banks & credit unions need to know.

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blog

Personalization — the key to the future of banking

Banks and credit unions can and should provide seamless, meaningful digital consumer experiences. This begins with the introduction of personalization.

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podcast

Marketing in 2022 with CW Warwick and Thomas Shields

In this episode, we talk about marketing changes to expect in 2022 and how to create positive momentum and growth for your community financial institution.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.