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Boosting Training Program Buy-in for Maximum Results

How can credit unions retain their customer satisfaction lead? Training. Here are 5 strategies to increase employee buy-in.

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Customer Segmentation Models: Why One Size Doesn't Fit ...

One of the first lessons we learn as marketers is that a campaign must deliver the right message, to the right person, at the right time. That's all powered through customer segmentation.

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How Do Consumers Actually Feel About Your Service?

Mystery shopping is one of the most effective ways to understand how consumers experience your brand. In an industry driven by trust and service...

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Gig Economy Banking: 3 Ways to Win Over the Freelance ...

Looking for an untapped market? Gig economy workers are flooding the workforce and provide a unique opportunity for community financial institutions to innovate their offerings.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.