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3 Guidelines to Grabbing Consumers' Attention | Chip ...

Competition for consumers' attention is fierce, which is why we sat down with Chip Conley to understand his three guidelines and how they apply to banking.

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Consumers Aren’t Ready To Break Up With The Branch

Despite claims that bank branches are on the decline, it seems that consumers still rely on branches for much of their banking activity.

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Consumers Want Rewards, Not Fees.

A recent study of consumers found a clear pattern in shopping criteria when it came to financial products. 93% of consumers reported that few or no fees is important.

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The Looming Generation Crisis

Accounts are not equal. Older generations typically hold a disproportionate amount of an institution's funds. You must attract accounts more aggressively.

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How Credit Unions Can Fix The Financial Literacy Crisis

There is a financial literacy crisis in this country, and credit unions are uniquely positioned to take on the challenge and save their communities.

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An Open Letter to All Americans

Bank of America recently decided to charge $12 for checking accounts to people who have a balance under $1,500. 70% of Americans have less than $1,000.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.