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12 marketing trends that really matter in 2024.

Kasasa's marketing experts have identified the developments worth your institution’s time. Here are the top marketing trends to follow in 2024.

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Are your deposits creating real or phantom growth?

The urgent need for liquidity has many community financial institutions offering high-yield CDs in an effort to bring in those needed deposits. A deeper look at these CDs reveals tremendous balance sheet implications and hidden costs. 

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Time to get real: Turn phantom growth into real growth.

Traditional approaches like CDs lead to phantom growth. Learn how to increase your deposits and decrease your Cost Of Funds to create real growth.

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Four hidden risks and costs with CDs

The urgent need for liquidity has many community financial institutions offering high-yield CDs in an effort to bring in those needed deposits. A deeper look at these CDs reveals tremendous balance sheet implications and hidden costs.    

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Why Cost Of Funds isn’t telling you the whole story.

If this funding gap crisis has taught us anything, it’s how quickly the cost of bringing in deposits can rise, how out of balance it can get, and how that can affect profitability. Relying on Cost Of Funds data will cause you to overlook a massive revenue stream that comes with high-yield checking accounts. 

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The next shakeup in lending starts with you.

What’s driving fintech loan numbers? And how you can win with a loan feature that gives borrowers and financial institutions exactly what they want.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.