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Community banking marketing questions — answered by ...

Kasasa ended its recent Performance Marketing webinar with a Q&A session. The questions were great — the answers were even better. Take a look.

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Marketing strategies to drive loan volume

Now is the time for community banks and credit unions to aggressively market for loans. Paid search and direct mail are just a few must-have tools.

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Customer Segmentation Models: Why One Size Doesn't Fit ...

One of the first lessons we learn as marketers is that a campaign must deliver the right message, to the right person, at the right time. That's all powered through customer segmentation.

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The Marketing Attribution Solution: How Tech And Data ...

The Marketing Attribution Solution: How Tech And Data Are Changing Marketing

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The Marketing Attribution Solution: How Tech And Data ...

The Marketing Attribution Solution: How Tech And Data Are Changing Marketing

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.