Consumers Aren’t Ready To Break Up With The Branch
Consumers Aren’t Ready To Break Up With The Branch

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Consumers Aren’t Ready To Break Up With The Branch

Posted By Kasasa | December 6, 2019

Topics: BLOG , DIGITAL ONLINE PRESENCE , MARKETING INSIGHTS

Consumers still value traditional banking. The 2015 Consumer Banking Insights Study reports 86% of Americans prefer to do at least some banking in person. This should come as good news to community financial institutions that offer a more personal in-branch experience.

Even with the shift toward banking on the go, Americans aren’t ready to completely forgo the traditional teller. It seems no matter how tech-savvy consumers become, they still see a benefit to banking in person.

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Consumers Aren’t Ready to Break up with the Branch

View the full 2015 CBI Study Infographic. 

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.