2015 Consumer Banking Insights Study: Perception vs. Reality

Posted By Kasasa | December 6, 2019

Consumers are happy where they bank… even if it’s with a megabank. That’s what the 2015 Consumer Banking Insights Study finds, and here’s why it’s critical to community financial institutions (CFIs). The megabanks have struggled with negative public opinion and backlash for their role in the 2008 financial crisis. Now that the megabanks are doing a better job delivering what consumers want, community financial institutions are, once again, left playing catch-up.

But CFIs have an opportunity, if they know how to fill the gap. After all, account holders at CFIs are still happier than their megabank counterparts.

click this link to download PDF

View the full 2015 CBI Study Infographic.

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What’s Kasasa?

Kasasa^® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs^™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.