Deposit Growth

Improve your balance sheet
with low-cost deposits that stick.

The urgent need for liquidity has created an ever-growing funding gap — forcing banks and credit unions to pay higher costs for deposits. This has led to increasing costs of funds (COF) that become harder and harder for local institutions to sustain. You can grow low-cost deposits by building primary financial relationships. 

Grow core deposits sustainably with Kasasa.

Grow core deposits sustainably with Kasasa.

2%

all-in cost to grow deposits1

50%

less reliance on hot CD money2

45%

less increase in COF2

5.5%

in total deposits last year, while the industry declined2

1Kasasa Analytics, 2023

2NCUA/FDIC Q2 2023 vs. Q2 2022

Proven success formula.

Kasasa is more than a suite of innovative products. Over 20 years, we’ve identified the precise formula for measurable success.

Give consumers what they want.

KASASA REWARD ACCOUNTS

Summary:

Kasasa checking and savings accounts offer rewards people love. Get the best product designs to meet your specific goals.

Benefits:
  • Grow low-cost, core deposits. 
  • Appeal to younger consumers.
  • Drive non-interest income. 
Get noticed with tested marketing.

OPTIMIZED MARKETING

Summary:

Build on the equity of a national brand with tested multi-channel marketing programs — tailored for your institution and market.

Benefits:
  • Raise awareness of your brand. 
  • Attract new account holders. 
  • Deepen consumer relationships. 
Make a great first impression.

FIRSTBRANCH® WEBSITES

Summary:

Welcome your future account holders with a responsive website that follows best practices for UX, SEO, and ADA compliance.

Benefits:
  • Increase your search ranking. 
  • Reach users on any device. 
  • Win over younger consumers. 
Turn browsers into account holders.

INMO® DIGITAL ONBOARDING

Summary:

Make it easy for people to open and fund accounts online with applications that can be completed in minutes.

Benefits:
  • Open more deposit accounts. 
  • Receive consumer funds faster. 
  • Create operational efficiencies.