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Exchange | Primary Financial Institution (9)

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blog

Owning your data

You’re sitting on a mountain of data. Use it. Here’s why harnessing your data now will pay dividends in the future.

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video

Why showing up for local events still matters

In an increasingly digital world, face-to-face still matters. Our CMO Keith Brannan reminds us why being local and showing up at community events still makes a difference.

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blog

Bonuses vs Rewards

Sign-up bonuses and rewards programs are two popular incentives to make account holders switch — but which is more effective?

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blog

Hometown hero

Through a strong commitment to community, one business owner turned “local” into a legacy. See how — and get some ideas for ways you can follow suit.

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slideshare

CFI Community - Williamstown Banks Flood Story

Make an impression that lasts. Connecting to people in your area — and responding quickly to help them in a time of need — is one more way to set your institution apart.

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blog

Brand Loyalty: Taking Consumer Relationships To The ...

What makes consumers choose more expensive options or stay with a company regardless of the competition? Brand loyalty. In the financial world, loyalty is everything.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.