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Exchange | Primary Financial Institution (9)

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Bonuses vs Rewards

Sign-up bonuses and rewards programs are two popular incentives to make account holders switch — but which is more effective?

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Hometown hero

Through a strong commitment to community, one business owner turned “local” into a legacy. See how — and get some ideas for ways you can follow suit.

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CFI Community - Williamstown Banks Flood Story

Make an impression that lasts. Connecting to people in your area — and responding quickly to help them in a time of need — is one more way to set your institution apart.

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Brand Loyalty: Taking Consumer Relationships To The ...

What makes consumers choose more expensive options or stay with a company regardless of the competition? Brand loyalty. In the financial world, loyalty is everything.

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Bonuses vs. Rewards: The Best Way To Make Consumers ...

Sign-up bonuses and rewards programs are two popular incentives to make account holders switch — but which is more effective?

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blog

Bank And Credit Union Slogans: What's In A Name

Slogans are a more than a catchy phrase. They are the chance to set expectations about your product and business in the mind of the consumer. We analyzed 1077 bank and credit union slogans to learn how financial institutions position themselves.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.