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Exchange | Primary Financial Institution (13)

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How To Make Sure Your Marketing Reaches Consumers

The increase in competition is not due to the number of financial institutions but rather changes in consumer behavior.

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David vs. Goliath: Kasasa's Battles Against Industry ...

America’s financial landscape is dominated by some behemoths, but our country is remarkable in the strength and number of community banks and credit unions.

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5 Keys of Consumer-centric Marketing

Consumer-centric marketing can be a departure from traditional product marketing strategies. How can your bank or credit union make the transition?

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What Motivates Millennials to Switch Institutions?

For most community banks and credit unions, attracting younger, more profitable consumers is an important goal. And yes, setting that goal is the first step. But actually getting these Millennials through your doors can be a challenge.

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Lessons From a Farmers Market: Collaborating for ...

The farmers market doesn't compete with the farmers. It’s a cooperative, enhancing their ability to grow as small businesses by facilitating a space for commerce.

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Can You Change A Consumer's Financial Behaviors?

There are conflicting opinions about the most effective way to motivate someone to change their behavior. Our research reveals an effective method.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.