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Exchange | Primary Financial Institution (13)

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5 Keys of Consumer-centric Marketing

Consumer-centric marketing can be a departure from traditional product marketing strategies. How can your bank or credit union make the transition?

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What Motivates Millennials to Switch Institutions?

For most community banks and credit unions, attracting younger, more profitable consumers is an important goal. And yes, setting that goal is the first step. But actually getting these Millennials through your doors can be a challenge.

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Lessons From a Farmers Market: Collaborating for ...

The farmers market doesn't compete with the farmers. It’s a cooperative, enhancing their ability to grow as small businesses by facilitating a space for commerce.

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Can You Change A Consumer's Financial Behaviors?

There are conflicting opinions about the most effective way to motivate someone to change their behavior. Our research reveals an effective method.

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Training & Monitoring Programs Boost Customer Service ...

Community banks and credit unions often pride themselves on their superior customer service — and they should.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.