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Exchange | Marketing Insights (19)

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    Is Marketing Automation Necessary for Smaller ...

    Marketing automation and big data go hand-in-hand. Does that mean it's not right for small and midsize banks? Quite the opposite.

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    Measure What Really Matters

    Marketing doesn't lack things to measure. In fact, we have a measurement for everything. So much so, that sometimes it is to our detriment.

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    Using Your Advantage To Create New Relationships

    There is a trend sweeping the country where consumers are looking back to their communities for the needs. Eating local. Shopping local. And, bank local?

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    Co-opetition: It’s How The World Works

    In most people’s brains, “survival of the fittest” is all about competition. Only problem is, that thinking is flawed. Animals, nations, and market-leading companies all share the same path to winning, co-opetition.

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    Chip Conley’s Lessons for Financial Institutions

    Chip Conley is a marketing expert. And we recently sat down with him to talk about how his marketing and travel experience can help institutions get through to consumers in their communities.

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    The Kasasa Success Formula

    I’m often asked to provide my elevator pitch on what’s special about Kasasa. Kasasa is not simply an account; it is a well-orchestrated program that follows the motto "it’s how we put it all together that sets us apart".

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    What’s Kasasa?

    Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

    By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.