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Exchange | Marketing Insights (16)

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blog

A Guide to Surviving a Social Media Compliance Audit

Community banks and credit unions work in a highly regulated industry. It is a matter of time before you undergo a social media compliance audit.

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blog

Customer Segmentation Models: Why One Size Doesn't Fit ...

One of the first lessons we learn as marketers is that a campaign must deliver the right message, to the right person, at the right time. That's all powered through customer segmentation.

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blog

Attracting Millennials with Social Media

Millennials are the largest generation in American history and have a unique set of financial needs. The problem? Millennials can’t find you and they don’t know why they should care about you.

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blog

Marketing Is a Puzzle. Do You Have All the Pieces?

3 ways community banks and credit unions can increase marketing effectiveness and maximize marketing spend.

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podcast

Marketing Attribution

Discover how better marketing attribution can transform your marketing strategy and put a smile on the face of your CEO.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.