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Exchange | Digital Online Presence (12)

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Finovate: Winning Beyond the Stage

John Waupsh opted to forgo the expected "best of" list for his unique take on Finovate.

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Consumers Aren’t Ready To Break Up With The Branch

Despite claims that bank branches are on the decline, it seems that consumers still rely on branches for much of their banking activity.

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Is your website ADA compliant? [CHECKLIST]

In order to be compliant, content on your website must be “perceivable, operable, understandable, and robust.” But what exactly does that mean?

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Retail Strategies that Work in the Real World

What they say is true: first impressions leave a lasting impression. So how can you control the in-branch experience? By training the people who do meet face-to-face with potential account holders daily to leverage effective banking retail strategies.

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Customer Segmentation Models: Why One Size Doesn't Fit ...

One of the first lessons we learn as marketers is that a campaign must deliver the right message, to the right person, at the right time. That's all powered through customer segmentation.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.