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Exchange | Blog (30)

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Marketing Is a Puzzle. Do You Have All the Pieces?

3 ways community banks and credit unions can increase marketing effectiveness and maximize marketing spend.

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Owning your data

You’re sitting on a mountain of data. Use it. Here’s why harnessing your data now will pay dividends in the future.

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Bonuses vs Rewards

Sign-up bonuses and rewards programs are two popular incentives to make account holders switch — but which is more effective?

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Hometown hero

Through a strong commitment to community, one business owner turned “local” into a legacy. See how — and get some ideas for ways you can follow suit.

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Brand Loyalty

Want to build a better relationship with your account holders? Here’s a hint: It goes beyond one interaction or great reward.

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Five Lessons Learned From The Capital One® Data Breach

The modern bank's most valuable asset isn't cash stored in a vault. It is data. Here are five lessons banks and credit unions should learn from Capital One's recent breach.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.