Consumers are happy where they bank… even if it’s with a megabank. That’s what the 2015 Consumer Banking Insights Study finds, and here’s why it’s critical to community financial institutions (CFIs). The megabanks have struggled with negative public opinion and backlash for their role in the 2008 financial crisis. Now that the megabanks are doing a better job delivering what consumers want, community financial institutions are, once again, left playing catch-up.
But CFIs have an opportunity, if they know how to fill the gap. After all, account holders at CFIs are still happier than their megabank counterparts.
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View the full 2015 CBI Study Infographic.
