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Community banking institutions coming together

We love getting feedback from community financial institutions as well as Kasasa account holders. This one just came in via our blog comments, so we thought we'd bring it forward and get it out there.


Question from “Anonymous at a community bank”

"Why in the world would I want to offer the same checking account product as the other community banks down the road from us? How would this help us stand out from the pack? What a bunch of bologna."


Kasasa responds...

Hi Anonymous, that's a great question.


Kasasa is a way to bank that puts consumers first, which can only be done through offering innovative products plus the personal touch of a community banking institution. We only work with the finest community banks and credit unions nationwide, and we qualify them first, so the Kasasa products are exclusive to a select set of community banks and credit unions.


Sure, the bank up the road may be offering one (or all) of these Kasasa products, but we've found through looking at the industry landscape that the real competition is the megabanks — the ones that have the majority of the share and choose to treat their customers like a number.


We did a lot of research and found that people really would prefer to bank with a community financial institution, but they don't think that they have the big budgets to actually be able to offer innovative products. Kasasa products empower community banks and credit unions with exciting products to better serve the consumer, give smaller institutions a competitive edge, and to change the face of banking as we know it.


We all know that the big national banks spend millions on advertising to try to drown out everyone else, but with Kasasa, community financial institutions can use scale to get the message out that there is something better and that consumers can find it only at the finest community banking institutions.


So let's ask Kasasa account holders: Why do you Kasasa?

Tags: Community impact, Rewards banking, Banking

About Kasasa

We believe your money should do more... for you and your community. Founded in 2003, Kasasa is a financial and technology services company working to help empower consumers to take control of their finances and be proud of their money by banking locally with community banks and credit unions in your neighborhood, that you know and trust.

These local institutions have roots in their communities, care about people over profits, and are actively invested in local businesses to help keep the economy strong (unlike some of the megabanks we could name).

We believe you shouldn't have to choose between the best banking products, the best customer experience, or keeping your money local, where it can do more good. We've created ethical banking products and partnered exclusively with community banks and credit unions. So you can have it all.

Kasasa accounts are available at community financial institutions around the country. Find one near you to get free checking that pays cash rewards each month you qualify, the only loan with Take-Backs™, and more.