A: The Best Day Ever event is a nationwide activation organized by Kasasa to highlight and elevate community banks and credit unions (KFIs) and the positive impact they have on their local communities. The event aims to showcase the goodness that KFIs provide to their members/customers, setting them apart from larger financial institutions like SoFi, Chime, and Chase. By leveraging the power of the national Kasasa network, the event intends to break through the noise, negativity, and distractions in the financial industry and shine a light on the meaningful work community financial institutions do every day.
On November 3, 2023, the goal is to have over 400 institutions and more than 20,000 people participate in their communities in this massive outpouring of love and positivity to make a significant impact and create 100,000 acts of kindness in a single day. The event's human-centered approach, combined with the partnership with influencer Charlie Rocket, sets it apart from traditional financial industry campaigns.
A: Charlie "Rocket" Jabaley is a former music manager, Grammy Award Winner, Iron Man Athlete, brain tumor survivor, and philanthropist. He is a worldwide motivational speaker and the founder of the non-profit Dream Machine USA. His foundation focuses on helping the unseen, making dreams come true (over a thousand to date), and spread positivity and hope through his connections and social media presence. Charlie Rocket will be the influencer partner for the Best Day Ever event, working with Kasasa to make life-changing dreams come true for individuals in different DMAs through the Small Town, Big Dreams Tour from September 15 to October 15. He will also be hosting a "Best Day Ever" event in LA on November 3 from which he will acxtivate his 9 million followers across the nation to create acts of kindness.
A: Charlie Rocket's team are content masters, consistently achieving millions of views for their content. They will leverage their social media following on platforms such as TikTok, Instagram, Facebook, and YouTube to promote event awareness and shine a spotlight on KFI events! They create engaging and compelling content related to the Best Day Ever event, showcasing the acts of kindness performed by participating KFIs and the positive impact on communities. They will use hashtag #KasasaLove to unify and amplify the event's message, encouraging followers to participate and share their own experiences. Traffic will be driven to Kasasa.com, which allows visitors to find a participating institution near them through Finder.
A: The primary objective of the Best Day Ever event is to create 100,000 acts of kindness in a single day. It aims to highlight the goodness and positive impact that community banks and credit unions bring to their local communities. #KasasaLove
A: Upon opting into the event, your KFI will receive various resources and support to ensure successful participation. These include event activation materials, detailed logistic guidance, social and PR best practice guidance and tools, and staff talk tracks. The Kasasa team will host zoom webinars to guide participating FIs every step of the way! Your KFI will also be part of the post-event awareness strategy with PR and social tactics to showcase the impact achieved.
A: Participating KFIs will receive a Welcome Email with implementation steps and action items to plan for the event. Kasasa will provide guidance and resources to help KFIs promote the event in their communities through social and digital assets. Kasasa's team will be available to offer support, event best practices, and guidance on gaining local media attention. KFIs can also brainstorm creative and impactful activation ideas tailored to their community interests to make the most of the Best Day Ever event.
A: Kasasa and Charlie Rocket will promote the Best Day Ever event through various channels. Charlie's Army of Love will post on their social channels, shining a spotlight on KFI events, and Kasasa will engage and reshare KFI content on TikTok, Instagram, Facebook, and LinkedIn. Additionally, there will be targeted media outreach and a national media outreach through a press release.
A: The participation package for the Best Day Ever event is designed to provide KFIs with comprehensive support and resources to make a local impact while participating in the national activation. The package includes various components to help KFIs organize and execute the event successfully.
Promotion of event
Kasasa will engage in pre-event promotion to generate excitement and awareness about the Best Day Ever. This includes social media campaigns, email marketing, and other promotional activities to attract participants and volunteers.
Event activation materials and logistic guidance
Participating KFIs will receive comprehensive event activation materials and detailed guidance on how to plan and execute the event. The guidance will cover best practices, event setup, and staff training.
Capes
KFIs will receive capes to be worn by employees during the event, symbolizing their involvement in spreading love and positivity. This component also brings more intrigue and attention to the events happening across the nation.
Envelopes and encouraging notes
KFIs will receive red envelopes to distribute during the event, along with a positive message note. (KFIs have the option to include cash in the envelope).
Virtual team pep rally with Charlie Rocket
The participation package includes a virtual team pep-rally session with influencer Charlie Rocket. This session will set the tone for the day, and inspire participating teams to engage in the event's activities wholeheartedly with the mission to change lives together.
Social and PR best practice guidance
KFIs will receive guidance on social media and public relations best practices to maximize the event's impact and gain media coverage.
Post-event PR guidance
After the event, Kasasa will provide KFIs with guidance on how to capitalize on the event's success through post-event public relations efforts.
#KasasaLove participation badge on Finder
KFIs will receive a permanent #KasasaLove participation badge on their Finder page to showcase their involvement in the Best Day Ever event.
Event management best practice guidance
KFIs will receive advice on event management best practices to ensure a smooth and successful execution of the event.
Event activation materials
The package includes additional materials, such as web banners, email templates, and social media creative, to help KFIs promote the event and engage their communities effectively.
A: KFIs that opt-in and submit their materials order form by Sept. 8 will be able to select from four cape colors – red, orange, kelly green, and royal blue. Their capes will also be co-branded, featuring their large KFI logo and a smaller Kasasa logo. Order forms received Sept. 9 and after will receive generic red Kasasa capes. This is due to merchandise inventory constraints, production, and shipping timelines.
A: Kasasa provides 50 Capes per KFI. KFI does have the option to purchase additional capes through the order form.
A: Yes, after the Best Day Ever event, you can retain and reuse the co-branded capes for future events or promotions.
A: Your capes will be shipped out the week of Oct. 16 and are expected to arrive during the week of Oct. 23. You will receive an email with your tracking number once they are dispatched. Please note that both the capes and red envelopes will be shipped together in the same box.
Please note the cape selection deadline is Sept. 8. After that date, any cape orders default to red, Kasasa branded only.A: The red envelopes are an essential part of the Best Day Ever event. During the event, community banks and credit unions (KFIs) distribute these red envelopes to individuals in their local communities. Each envelope contains a motivational note and the option for KFI to insert cash into red envelopes (ranging from $5 to $100). Kasasa recommends budgeting $500 per branch to give out Nov. 3. The motivational note includes a QR code that directs recipients to the FI's Finder listing page, where they can learn more about the institution and open accounts.
A: The red envelopes serve as a powerful gesture of kindness and love from the participating KFIs to their communities. The act of giving away an encouraging note, along with cash, aims to brighten people's days and show them that they matter. By spreading positivity and goodwill, the KFIs make a significant impact on individuals in their communities and emphasize the importance of human connections that community banks and credit unions provide.
A: During the Best Day Ever event, the red envelopes are distributed to total strangers in the community. The employees of KFIs wear co-branded capes and approach individuals with a simple greeting, such as, "Hi, I am with [KFI Name], and we wanted to make your day a little brighter today. Can I give you this?" Recipients are randomly selected as part of the event, ensuring that the act of kindness reaches diverse individuals in the community. If you’re hosting the event in your own branch, the recipients of the red envelope could be your own accountholders!
A: The impact of distributing red envelopes during the Best Day Ever event is profound. By randomly giving encouraging messages and cash to strangers in the community, KFIs create powerful moments of human connection and kindness. Recipients are touched in a very real and personal way, and the event interrupts the status quo with acts of love and positivity. The stories from these interactions are incredible and serve as a testament to the positive influence that community banks and credit unions have on their communities.
A: The option to insert cash inside each red envelope varies, ranging from $5 to $100. The exact amount is not predetermined and is randomly placed in the envelopes. This variation adds an element of surprise and delight for the recipients, making the act of receiving a red envelope even more memorable and meaningful. Kasasa recommends budgeting $500 per branch. Some envelopes will contain only notes, others will have cash and note.
A: While the exact amount of cash inside each red envelope can vary, the core components of the envelope, including the note and the QR code linking to the KFI's FInder listing page, remain consistent across all envelopes. This consistency ensures that the event's message of kindness and the promotion of the FI's services are effectively communicated to recipients.
A: 300 envelopes with notecards. KFIs do have the option to purchase additional envelopes with cards if needed.
A: Your red envelopes will be shipped out the week of Oct. 16 and are anticipated to arrive during the week of Oct. 23. You will receive an email containing your tracking number when your cards are shipped. Please be aware that both the capes and red envelopes will be shipped together in the same box.
Remember, our mission is to make "The Best Day Ever" for everyone we encounter. Your smiles and positive energy can truly brighten someone's day. So, as you give out the envelopes, share your warmth and enthusiasm with each person you meet. A simple smile can have a powerful impact!A: On the Best Day Ever, participating KFIs and their employees will be actively involved in community engagement, spreading love, and making a positive impact. Employees will wear co-branded capes and approach people in the location of your choice like high-traffic areas such as malls, grocery stores, parks, coffee shops, and more. Each employee will greet the individuals with a warm message of kindness and offer them a red envelope containing cash and an encouraging note. For instance: "Hi, I am with [KFI Name], and we wanted to make your day a little brighter today. Can I give you this?" Recipients will be randomly selected, creating genuine moments of human connection and delight.
A: To prepare for the "activation" on the Best Day Ever, your KFI should follow the implementation steps and guidelines provided by Kasasa. Designate a Torchbearer from your institution to lead the implementation process and ensure that all employees are informed and engaged. Plan the event locations and times where people tend to wait or gather, such as at grocery stores, coffee shops, malls, gyms, or community events. Your KFI should also promote the event in your community through social media, emails, and other communication channels to encourage participation and build excitement.
A: Yes, we want KFIs to make these event uniquely theirs! The date is Nov. 3. They choose what time and where. Your KFI can customize the "activation" during the Best Day Ever event to reflect your community's interests and preferences. The event is designed to be flexible, allowing KFIs to tailor their participation based on their community's unique characteristics. You can brainstorm creative ideas to make the event more relevant and impactful for your local audience. For example, you may choose specific community events, locations, or causes to support during the "activation" that align with the interests and needs of your community.
A: There are several ways to activate the Best Day Ever event in your community, including flash mobs at community events, supporting a cause or project (e.g., clean-up day, food bank volunteering), targeting high-traffic areas (e.g., malls, grocery stores), and identifying locations where people tend to wait.
A: After the "activation" on the Best Day Ever, your KFI should reflect on the impact achieved and gather stories of kindness and positivity from your employees' interactions with the community. These stories can be shared with Kasasa to continue the feel-good momentum and showcase the success of the event. Additionally, Kasasa will provide you with materials so you can engage in post-event awareness strategies through PR and social media tactics to continue promoting the goodness and positive influence that your institution brings to your community.
A: The Navigating Publicity on the Best Day Ever website was designed as a comprehensive guide. It presents a series of videos along with adaptable templates, equipping KFIs with the essential tools and tactics to lay a solid foundation for successful media engagement and heightened brand prominence.
Features:
Navigating Publicity Link
A: The hashtag #KasasaLove is a key element of the Best Day Ever event, representing the core theme and purpose of the event. It embodies the love, kindness, and positivity that participating KFIs aim to spread in their communities during the event. By using the hashtag, KFIs can create a unified and impactful message on social media and other platforms, showcasing their commitment to making a positive difference in people's lives while offering products that give back to their consumers.
A: During the Best Day Ever event, #KasasaLove is used as a unifying tag across social media posts, emails, and other communications related to the event.
The only way for us to track progress toward our 100,000 acts of kindness is by having KFIs and consumers use the hashtag and tag Kasasa in their posts!!
Participating KFIs, influencers, and Kasasa itself use the hashtag when sharing stories, photos, and videos from the event. It serves to connect all participants and amplify the impact of the event on a national level. By using the hashtag consistently, KFIs can contribute to the collective message of love and positivity being spread on the Best Day Ever.
A: Yes, the use of #KasasaLove extends beyond the Best Day Ever event. The hashtag represents an ongoing commitment by participating KFIs to spread love and positivity in their communities throughout the year. KFIs can continue to use the hashtag in their social media posts, marketing campaigns, and community engagement efforts to reinforce their values and the positive impact they make. By using #KasasaLove beyond the event, KFIs can foster a sense of community and brand loyalty among their consumers and the broader public.
A: The community can participate in the #KasasaLove movement by engaging with participating KFIs during the Best Day Ever event and beyond. When community members receive red envelopes with cash and encouraging notes, they can share their experiences on social media using the hashtag #KasasaLove. They can also visit their local participating KFI's FInder page to learn more about the institution, its values, and its offerings. By engaging with KFIs and using the hashtag, the community can show their support for the love and kindness being spread by KFIs in their neighborhoods.
A: During the Best Day Ever event, (FI)nder serves as a valuable tool to connect KFIs with potential customers in their local communities. When KFIs distribute red envelopes with cash and encouraging notes, each envelope contains a QR code linked to the KFI's (FI)nder page. Recipients of the envelopes can easily scan the QR code to access the KFI's information on (FI)nder, such as account offerings, location, contact details, and more. This immediate connection helps KFIs raise awareness about their institution and engage with individuals who may be interested in their financial services. It provides a convenient and efficient way for consumers to learn more about the KFI and potentially open accounts, fostering new relationships with customers in the community.
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